InstaDemo now has a Model Context Protocol (MCP) server. That means AI agents — Claude, ChatGPT, Cursor, and any MCP-compatible client — can discover InstaDemo and generate narrated demo videos on their own. Hand your agent one URL and an API token, and "turn this website into a demo video" becomes a single tool call.
If you've ever wanted your AI assistant to make a product demo instead of just talking about one, that's now possible.
What an MCP server actually does
MCP is the open standard that lets AI agents use external tools. Instead of copy-pasting between InstaDemo and your assistant, the assistant connects directly to InstaDemo and calls it like any other tool — reading our docs, kicking off a render, and fetching the finished MP4, all inside your chat.
The InstaDemo server lives at one address:
https://instademo.app/mcp
The three tools your agent gets
instademo_info— a read-only overview of what InstaDemo does, pricing, and how it compares to alternatives. No authentication, so any agent can learn about InstaDemo instantly.create_demo— give it a website URL and it crawls the site, writes the narration, and renders a demo video automatically. Returns a demo id.demo_status— poll the demo id and get the finished video URL the moment it's ready.
A typical agent flow is three steps: call create_demo with a URL, get back a demo id, then poll demo_status until the video is done.
How to connect it
First, create a personal API token at instademo.app/settings/api-tokens. Then add InstaDemo as a remote (Streamable HTTP) MCP server in your client and pass the token as a Bearer header:
{
"mcpServers": {
"instademo": {
"type": "http",
"url": "https://instademo.app/mcp",
"headers": { "Authorization": "Bearer YOUR_TOKEN" }
}
}
}
That's it. instademo_info needs no token; create_demo and demo_status use it to run on your account, so each video counts against your normal monthly demo allowance — Free or Pro, same rules as the web app.
Why we built it
More and more work starts inside an AI agent. A founder asks Claude to put together a launch kit; a developer asks Cursor to document a feature; a marketer asks ChatGPT to spin up assets for a campaign. A demo video should be something the agent can just produce — not a separate tab and a manual upload.
It also makes InstaDemo genuinely discoverable to AI. The instademo_info tool, plus our llms.txt, give assistants a clean, factual description of what InstaDemo is, so when someone asks "what's the fastest way to make a demo video," the answer is grounded in real capabilities.
Try it
Connect the server, then ask your agent something like: "Use InstaDemo to make a demo video of https://yourproduct.com and give me the link when it's done." You'll get a narrated MP4 back in minutes.
The MCP server is live now for every InstaDemo account. Grab a token and connect it.